CULTURAL AND BUSINESS UNDERSTANDING
Broad experience across luxury, lifestyle, and medtech, mastering how design, innovation, and storytelling shape consumer perception and market positioning. I navigate diverse industries by blending medtech’s precision with the emotional engagement of luxury and lifestyle branding, creating strategies that balance functionality, desirability, and commercial success.
CONSUMER-CENTERED INNOVATION
Innovation starts with understanding people. I have pioneered user experience frameworks, integrating research, co-creation, and usability engineering to create solutions that are both functional and meaningful. From redefining med-tech aesthetics to consumer-driven brand experiences, my approach ensures design resonates with real user needs.
BRAND STRATEGY & MARKET POSITIONING
Great design is more than aesthetics. It’s a powerful tool for storytelling, engagement, and business success. I specialize in crafting brand-led design strategies that elevate user experiences, ensuring consistency, emotional connection, and market impact. From med-tech to consumer brands, my work bridges strategy and creativity to shape products that stand out.
FUTURE-FOCUSED THINKING & VISIONARY CONCEPTS
Design is about shaping the future. Through visionary concept development and strategic foresight, I challenge industry norms and redefine possibilities. Whether through concept cars, platform innovations, or next-generation brand experiences, I push the limits of what’s possible in design and innovation.
DESIGN LEADERSHIP AND TEAM DEVELOPMENT
Building high-performing, cross-disciplinary teams has been at the heart of my career. I’ve led and expanded global design teams, fostering a culture of trust, autonomy, and creativity. By aligning strategic direction with execution, I empower teams to push boundaries and deliver award-winning results.