I CREATE DESIGN AND BRANDING STRATEGIES
A branding strategy is crucial for design and product branding as it serves as the foundational blueprint that guides the creation and communication of a brand’s identity. It ensures that every aspect of design and branding is aligned with the overarching goals of the business, enhancing coherence and consistency across all touch-points.
BUSINESS TRANSFORMATION
This strategic approach not only elevates the aesthetic appeal of the product but also embeds a deeper emotional connection with the consumers, thereby increasing brand loyalty and market success. In essence, strategy transforms design from merely decorative to deeply purposeful, ensuring that every creative decision supports broader business objectives.
INNOVATION PROCESSES & TEAMWORK
Teamwork is at the heart of innovation, driving creative and effective solutions—especially when guided by the Double Diamond process. This model emphasizes two equally important phases: defining the problem and developing solutions. Through experience, I have successfully implemented the Double Diamond approach in early-phase projects, fostering a mindset within the organization that concept development is not a linear process.
USER INVOLVEMENT
Co-creation and user involvement have become integral to our way of working, ensuring that solutions are both meaningful and impactful. Gathering feedback from users is incredibly rewarding, not only for the insights it provides but also for learning how to apply them effectively.
PRODUCTS AND SERVICES
I am a designer in my heart, I love creating new things. When giving products a new shape, I aim to solve problems, improve usability, give purpose to the product. I enjoy striking the balance between making things work and making them beautiful.
Products exist in a bigger context hence why it is imperative to consider the whole eco-system and create solutions whit the whole sonsumer journey in mind.
